Top 5 Music and Podcasts Apps in Kenya in Q4 2021

In the fourth quarter of 2021, Kenya's top music and podcasts applications demonstrated varied performance metrics across weekly downloads, active users, and revenue. Data from Sensor Tower provides a detailed view of these trends, revealing the popularity and engagement levels of these apps.

Spotify: Music and Podcasts saw significant fluctuations in its weekly downloads, starting strong with 178K in the last week of September and experiencing a peak of 111K in the first week of November. However, by the end of December, downloads had decreased to around 47K. The app maintained a relatively stable number of weekly active users, starting at 199K and peaking at 263K in late November.

Boomplay: Music & Live Stream displayed consistent performance in terms of both downloads and active users. Weekly downloads ranged from 33K to 76K, with notable peaks in early October and late December. Active users remained strong throughout the quarter, starting at 398K and reaching 435K by the end of December. Revenue for Boomplay showed small but steady figures, hovering between $94 and $195 weekly.

Audiomack: Music Downloader experienced a downward trend in downloads throughout the quarter, starting at 21K and dropping to 6.4K by the end of December. Despite this, active user numbers remained relatively stable, fluctuating between 168K and 234K. Weekly revenue for Audiomack was modest, ranging from $31 to $43.

Shazam: Find Music & Concerts maintained steady performance in both downloads and active users. Downloads ranged from 9.6K to 15.7K, with a peak in the third week of December. Active users fluctuated slightly, from 173K to 192K, indicating consistent engagement throughout the quarter.

YouTube Music had a more modest download performance compared to other apps, with weekly downloads ranging from 3.3K to 8.5K. Active users showed a stable trend, starting at 71K and ending the quarter at 73K.

These insights, sourced from Sensor Tower, highlight the competitive landscape and user engagement trends for music and podcasts apps in Kenya during the last quarter of 2021. For more detailed analytics and performance metrics, visit Sensor Tower.